/ Brand

Guaranty Trust Bank is a customer-friendly brand that truly cares about its customers, and this is reflected in all areas of our business. We have a value system that revolves around professionalism, ethics, integrity and superior customer service. We maintain a culture of excellence and strive to live up to the popular expression "The customer is king."

Our operating style, staff conduct and service delivery models are based on 8 core principles, dubbed "The Orange Rules", in keeping with the Bank's orange color.

Why orange?

  • Orange is a happy color
  • Orange liberates and clears the emotions
  • Orange evokes a feeling of warmth
  • Orange requires attention
  • Orange stimulates the mind
  • Orange indicates a person who is sociable and enjoys being in the company of others; a person who is energetic, exciting and fun to work with.
  • Orange is related to a person who has great practical skills.
  • Orange personalities are friendly, smile readily, respond positively and speak fluently, even deeply. They are good-natured, gregarious and do not like to be left alone.

Orange Rules

The Orange Rules are principles of progression, success, relationships and life. They guide our approach to banking and everything we do.

1 Simplicity

ORANGE RULE 1

We are straightforward, direct and easy to deal with, which makes complex things simple.

2 Professionalisma

ORANGE RULE 2

We are thorough and efficient, and always inspire confidence.


3 Service

ORANGE RULE 3

This is our main strength; we are constantly improving our ability to satisfy our customers.

4 Conviviality

ORANGE RULE 4

We enjoy working together to meet the needs of our customers, building mutually rewarding relationships.

5 Excellence

ORANGE RULE 5

We stand out from the crowd, we are always refreshing, we are always out of the ordinary.

6 Reliability

ORANGE RULE 6

We are reliable, what we say is what we do; trust us to always do the right thing.

7 Social responsibility

ORANGE RULE 7

We are attentive, we believe in building and sharing for the good of all.

8 Innovation

ORANGE RULE 8

We inspire and respect, our originality is unmatched, we are bold, elegant and always on the cutting edge.

Brand Affiliations

Today, with its growing regional expansion and strong domestic franchise, Guaranty Trust Bank's business ties span all continents and include more than 15 foreign correspondent banks and financial institutions, including Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank and SMBC.