Guaranty Trust Bank is a customer-friendly brand that truly cares about its customers, and this is reflected in all areas of our business. We have a value system that revolves around professionalism, ethics, integrity and superior customer service. We maintain a culture of excellence and strive to live up to the popular expression "The customer is king."
Our operating style, staff conduct and service delivery models are based on 8 core principles, dubbed "The Orange Rules", in keeping with the Bank's orange color.
The Orange Rules are principles of progression, success, relationships and life. They guide our approach to banking and everything we do.
ORANGE RULE 1We are straightforward, direct and easy to deal with, which makes complex things simple.
2 ProfessionalismaORANGE RULE 2
ORANGE RULE 3
This is our main strength; we are constantly improving our ability to satisfy our customers.
ORANGE RULE 4
We enjoy working together to meet the needs of our customers, building mutually rewarding relationships.
ORANGE RULE 5
We stand out from the crowd, we are always refreshing, we are always out of the ordinary.
ORANGE RULE 6
We are reliable, what we say is what we do; trust us to always do the right thing.
7 Social responsibility
ORANGE RULE 7
We are attentive, we believe in building and sharing for the good of all.
ORANGE RULE 8
We inspire and respect, our originality is unmatched, we are bold, elegant and always on the cutting edge.
Today, with its growing regional expansion and strong domestic franchise, Guaranty Trust Bank's business ties span all continents and include more than 15 foreign correspondent banks and financial institutions, including Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank and SMBC.