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Guaranty Trust Bank is a customer-friendly brand that truly cares about its customers, and this is reflected in all areas of our business. We have a value system that revolves around professionalism, ethics, integrity and superior customer service. We maintain a culture of excellence and strive to live up to the popular expression "The customer is king."

Our operating style, staff conduct and service delivery models are based on 8 core principles, dubbed "The Orange Rules", in keeping with the Bank's orange color.

Why orange?

  • Orange is a happy color
  • Orange liberates and clears the emotions
  • Orange evokes a feeling of warmth
  • Orange requires attention
  • Orange stimulates the mind
  • Orange indicates a person who is sociable and enjoys being in the company of others; a person who is energetic, exciting and fun to work with.
  • Orange is related to a person who has great practical skills.
  • Orange personalities are friendly, smile readily, respond positively and speak fluently, even deeply. They are good-natured, gregarious and do not like to be left alone.

Orange Rules

The Orange Rules are principles of progression, success, relationships and life. They guide our approach to banking and everything we do.

1
1 Simplicity
RÈGLE 1 D'ORANGE
Nous sommes francs, directs et faciles à traiter, ce qui rend les choses complexes simples.
2
2 Professionnalisme
RÈGLE ORANGE 2
Nous sommes minutieux et efficaces, et nous inspirons toujours confiance.
3
3 Service
RÈGLE ORANGE 3
C'est notre principale force ; nous améliorons constamment notre capacité à satisfaire nos clients.
4
4 Convivialité
RÈGLE 4 ORANGE
Nous aimons travailler ensemble pour répondre aux besoins des clients, en construisant des relations mutuellement enrichissantes.
5
5 Excellence
RÈGLE 5 ORANGE
Nous nous démarquons de la masse, nous sommes toujours rafraîchissants, nous sortons toujours de l'ordinaire.
6
6 Fiabilité
RÈGLE 6 ORANGE
Nous sommes fiables, ce que nous disons est ce que nous faisons ; faites-nous confiance pour toujours faire ce qui est juste.
7
7 Responsabilité sociale
RÈGLE ORANGE 7
Nous sommes attentifs, nous croyons qu'il faut construire et partager pour le bien de tous.
8
8 Innovation
RÈGLE ORANGE 8
Nous suscitons l'inspiration et le respect, notre originalité est inégalée, nous sommes audacieux, élégants et toujours à la pointe du progrès.

Brand Affiliations

Today, with its growing regional expansion and strong domestic franchise, Guaranty Trust Bank's business ties span all continents and include more than 15 foreign correspondent banks and financial institutions, including Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank and SMBC.